As a brewer or winemaker, packaging is a crucial aspect of selling your products. One of the most important components of packaging is labeling. While outsourcing your bottle labeling needs may seem like the easiest option, there are numerous benefits to in-house label printing, especially when it comes to custom shape labels. In this article, we will explore why in-house bottle label printing is a game-changer for brewers and winemakers, and why custom shape labels are essential to help your brand stand out.

Customization and Flexibility with Custom Shape Labels

When outsourcing your bottle labeling needs, you are limited to the options and designs that the label printing company offers. In-house label printing allows you to customize your labels to your exact specifications, including custom shapes. You can choose the font, color, size, and shape of your labels, ensuring that they align with your brand and vision.

With the help of inline digital label printing technology, custom shape labels are now easily achievable, eliminating the need for consumables such as flexible dies. Digital inline systems using digital printers and digital laser cutters allow you to cut any shape you want quickly, making it possible to create complex and diverse shapes with high productivity and ease-of-use.

The ANY-JET II, a digital printer and a digital laser cutter connected inline to a single device, is an excellent option for making customized labels with complex and diverse shapes easily and quickly. The Anytron ANY-JET series includes dedicated workflow software for digital inline systems, making equipment operation and control easy.

Cost Savings and Time Savings

Outsourcing your bottle labeling needs can be expensive. You not only have to pay for the labels themselves, but you also have to pay for the printing company’s services. In-house label printing eliminates these costs and allows you to print as many labels as you need without incurring additional expenses.

While the initial investment in an in-house label printer may seem daunting, the long-term cost savings are significant. In addition, in-house label printing can save time, as you can print labels on demand, reducing the wait time between production and packaging. This can increase your productivity and efficiency, allowing you to focus on other aspects of your business.

Market Testing Made Easy

Digital label printers offer a range of customization options, allowing businesses to create labels that fit their specific needs. This includes the ability to produce labels with barcodes and numbering or to put their company name and logo on them. With a digital inline label press, businesses can print 10 or 100 sheets right away, making it very useful for seasonal events such as Christmas, New Year, Valentine’s Day, and other marketing campaigns.

In addition, digital label printers are also useful for market testing. Small businesses can print small batches of labels with their product’s name and logo and test their appeal to the market. If the product sells well, businesses can scale up production, and if not, they can make adjustments and try again. This can help your products stand out on the shelves and increase their perceived value.