Sticker production is often underestimated. For many printing businesses, it’s not just about putting ink on paper – it’s about managing endless SKUs, small-batch requests, and customer deadlines that never stop.
G Company, a global printing service provider, faced this exact situation. While their business was growing, their production model wasn’t keeping up.
Challenges: Outsourcing Everything
Until recently, G Company sent all label and sticker production to outside print shops. That worked fine for big runs, but became a major obstacle as short-run and custom jobs increased.
They tried using an inkjet plotter in-house for sheet stickers, but it was slow, limited, and not practical for real production. In the end, they were stuck with:
- Long turnaround times for small orders
- Rising costs and excess inventory from outsourcing
- Inability to take on diverse, short-run jobs profitably