In Food & Wine, Goose Island’s Marketing VP summed up the state of craft beer labels like this: “A lot of what originally drew drinkers into craft beer was the packaging that screamed personality.” Now with nearly 7,000 breweries across the country, there’s a lot of personalities screaming at once, and if you need your brand to shine, then you need your screams to make sense.
Simplify your brand and find your target consumer by asking the following questions:
The Craft Beer Branding Guide from CODO Design recommends pinpointing three to five personality traits to define your brewery. These should be visual as to be included in your print beer labels, explanatory, or in used in any other descriptive way that you think might get through to your customers. While knowing your brand personality is one thing, the next step is to transform that into a brand identity. In other words, you need to take that experimental and fruity sour beer perfect for a party on the beach and figure out how to communicate that with your beer label.
Print your own beer labels with the any-002 and any-JET II Color Label Printers. The anytron prints full-color, photo-quality images at 1600 dpi print resolution. Printed labels are highly water- and scratch-resistant making the anytron label printer ideal labeling solutions for beer bottles and cases.
Many breweries use the anytron press to print high-quality, short-run beer labels for retail packaging, while others use it to print corporate gifts, limited edition, or seasonal labels. If you have a personalized celebration coming up, then use the services of anytron labels to print beer labels for the occasion.
With the anytron, there are:
Printing custom beer labels on demand allows you to produce printed labels in minutes rather than days or weeks. In addition, labels can be customized in-house to meet client needs at an affordable price.
The anytron color label printer comes equipped with printer drivers for Windows and Macintosh along with label design software called any-RIP. Labels can also be created in many other design programs, such as Adobe Photoshop and Adobe Illustrator.
As you know, in the beer industry, quality is everything. With the anytron color label printer, your labels can be as unique as the craft brew inside the bottle. It is a wonderful connection, an incredible feeling to have your customers like not only the drink itself but the aesthetics that it brings to the table too. So, it is a whole experience, the outer side connected with the inner.
